Audio-Technica Record Player
Role: Art Director + Illustrator
Self-initiated work
Style frames for the Audio-Technica record player product advertisement. These frames would be animated into :15 and :30 ads.
I wanted to focus on the lifestyle aspects of a record player by making Audio-Technica colorful, bold, warm, and inviting. It was fun to expand the ad designs and illustrations into customized swag and out-of-home places to celebrate Audio-Technica’s 60-year anniversary.
Audio-Technica Style Frames
![Odetunde_AudioTechnica_F01.jpg](https://images.squarespace-cdn.com/content/v1/50bab0f6e4b0e51d69259242/1658276871647-ZNH0VUR6JIZOZYRIGEDX/Odetunde_AudioTechnica_F01.jpg)
![Odetunde_AudioTechnica_F02.jpg](https://images.squarespace-cdn.com/content/v1/50bab0f6e4b0e51d69259242/1658276871654-SU1J8EECGZU9E67G0VJX/Odetunde_AudioTechnica_F02.jpg)
![Odetunde_AudioTechnica_F03.jpg](https://images.squarespace-cdn.com/content/v1/50bab0f6e4b0e51d69259242/1658276872170-78X4MHPO4WFUA8F502PG/Odetunde_AudioTechnica_F03.jpg)
![Odetunde_AudioTechnica_F04.jpg](https://images.squarespace-cdn.com/content/v1/50bab0f6e4b0e51d69259242/1658276872252-R5RQ72CMWR591WKI35B4/Odetunde_AudioTechnica_F04.jpg)
![Odetunde_AudioTechnica_F05.jpg](https://images.squarespace-cdn.com/content/v1/50bab0f6e4b0e51d69259242/1658276872844-RVH31S5QNHA9TGWB3339/Odetunde_AudioTechnica_F05.jpg)
![Odetunde_AudioTechnica_F06.jpg](https://images.squarespace-cdn.com/content/v1/50bab0f6e4b0e51d69259242/1658276872868-7ZGT9DVBC1B0BFXIHJT5/Odetunde_AudioTechnica_F06.jpg)
![Odetunde_AudioTechnica_F07.jpg](https://images.squarespace-cdn.com/content/v1/50bab0f6e4b0e51d69259242/1658276873416-QZ1LTC7X8GSCYF8CIEK6/Odetunde_AudioTechnica_F07.jpg)
![Odetunde_AudioTechnica_F08.jpg](https://images.squarespace-cdn.com/content/v1/50bab0f6e4b0e51d69259242/1658276873474-Z4M20K039H3L40DHF3D0/Odetunde_AudioTechnica_F08.jpg)
![Odetunde_Product-Ad.006.jpeg](https://images.squarespace-cdn.com/content/v1/50bab0f6e4b0e51d69259242/1658276874191-5GUQRACTZ2KU7LE3MDFQ/Odetunde_Product-Ad.006.jpeg)
60 years of Audio-Technica | OOH and Swag
Project Development
![Odetunde_Product-Ad.003.jpeg](https://images.squarespace-cdn.com/content/v1/50bab0f6e4b0e51d69259242/1658277087284-5207IA1G7V3NJDFUL45E/Odetunde_Product-Ad.003.jpeg)
![Odetunde_Product-Ad.004.jpeg](https://images.squarespace-cdn.com/content/v1/50bab0f6e4b0e51d69259242/1658277087726-O4UPX074XGEZS36WI7P5/Odetunde_Product-Ad.004.jpeg)
![Odetunde_Product-Ad.002.jpeg](https://images.squarespace-cdn.com/content/v1/50bab0f6e4b0e51d69259242/1658277087161-LLLLQWZHQNH62E4NSVHI/Odetunde_Product-Ad.002.jpeg)
![Odetunde_Product-Ad.005.jpeg](https://images.squarespace-cdn.com/content/v1/50bab0f6e4b0e51d69259242/1658277087966-WFI7YD518ZF9E9G0XH54/Odetunde_Product-Ad.005.jpeg)